News & Events
Marketing Master Seminar – Drayton Bird
"Driving customer & sales growth through effective DM. A powerful tool has arrived."
The world famous authority in direct marketing Drayton Bird visited China in November. During his visit he hosted a seminar for marketers on November 10.
Drayton Bird has consulted leading corporations in over 30 countries. They include Visa, American Express, Mercedes-Benz, Toyota, Microsoft and P&G. He has published several books, including the best-seller “Commonsense Direct Marketing”, which is widely regarded as the “bible” on the subject of direct marketing.
In his highly engaging and witty presentation style, Drayton Bird shared his insights and illustrate with cases on how companies in China can drive more effective customer acquisition and sales through direct marketing.
The seminar was sponsored by TNT Direct Marketing Services (Shanghai) Company Ltd. and Antai School of Management of Shanghai Jiatong University.
Drayton_Bird_presentation_file [585,2kb]