Our businesses
Direct Marketing
TNT Data Services
The data expert
In China, we combine a unique data mix with a robust profiling and targeting tool, China Connect™ to give marketers the ability to pinpoint their prospects with higher precision than previously possible. China Connect™ is the result of combining our experience in data with our understanding of the local market. Customized for China, China Connect™ offers you the highest level of targeting precision currently available in the market.
TNT Direct Marketing Services is also the developer of EYE™, China`s first consumer preference database. EYE™ contains detailed consumer preference data which provides corporations thorough insights to formulate their marketing strategies. Currently the TNT EYE™ database covers key cities like Shanghai, Beijing, Guangzhou and Shenzhen.
Multiple solutions to maximize your return
Profiling
Through China Connect™ we are able to visualise your catchment area, campaign response, or profile your customers and respondents, so as to enhance your prospecting efforts.
Customer acquisition
- Car
- Property
- Insurance
Unaddressed DM
TNT can help you acquire new customers through our effective unaddressed and addressed solutions. Our unaddressed solutions leverage a mix of data including TNT's EYE™ database, the latest census data, China Resident Committee information, buildings and field research data. Marketers only need to provide us their targeting criteria, and TNT will identify the location of your prospects so that your unaddressed mailers will have the lowest wastage.
One-to-one DM
Through our EYE™ database you can pinpoint and reach prospects one-to-one.
Just select the target profile that matches your needs and we will do the rest to mail your offers directly to your prospects.
| Demographics | Gender, age, marital status, income, education, position |  |
| Purchase intent | Car, insurance, banking services, travel, housing | |
| Interests | Beauty, current affairs, travel, education, entertainment, health care, IT, investment, dining | |
| Asset ownership | ||
| Contact channels | Mailing address, home and mobile phone numbers, email address |
Our comprehensive mailing lists developed from the EYE™ database cover a wide spectrum of consumers. You can select from our standard lists below or even customize your own list based on your needs.
Data cleansing & de-duplication
TNT helps you improve the accuracy of your database, increase reach rate of your campaign and reduce wastage. Through TNT you can de-duplicate data, recover wrong or missing postal codes, identify incomplete or error addresses while assuring the security of your data.
Integrated direct marketing
In addition to data solutions, TNT also provides a complete suite of integrated direct marketing services ranging from consultancy, direct mailer production, letter-shopping, delivery, tele-marketing, response management and campaign evaluation services.