Services & products

Effectiveness of a direct marketing campaign is normally driven by a number of key elements: ability to target the right person, the number of contacts made, content of offer, and timing.

In China, there are two specific factors that are critical to success:

DATA

The quality of customer data will determine how well you can target the right prospects. Currently, accurate and up-to-date prospect data is not widely available in China. Furthermore, data which provides insights into consumer lifestyles and preferences is normally proprietary.

DELIVERY

Delivery infrastructure and options in China often limit creativity in direct marketing. Good data sources, on the other hand, increase the ability to successfully reach the right potential customers.

TNT Direct Marketing Services is the only direct marketing services provider in China that combines DATA and DELIVERY solutions.