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Theme Pack - Target and reach your prospects, one-on-one
The first of its kind in China, TNT Theme Pack is an innovative advertising medium that consolidates a small portfolio of advertisers who want to reach the same prospects.
As advertisers, your product information and offers will be packaged in an addressed direct mailer, with a specific theme to reach a specific pool of pre-selected audience during peak purchase periods. This cost sharing means of advertising one-on-one offers advertisers the most cost efficient way to reach their target audience with precision.
TNT Theme Pack's prospects are selected from TNT's EYE™ database, which is a unique preference databank that contains consumers with high consumption power. EYE™ database also contains information about consumer preference, purchase intent, product and brand ownership, allowing advertisers to promoter their products to target prospects with the highest precision.
TNT Theme Pack offers a wide variety of themes for selection. This new advertising concept gives consumers a sense of freshness and value that stimulate purchase.
- Format
- Comprehensive themes
- Integrated solution
- Flexible advertisement format
- What customers say
- Benefits at a glance
Format
Your promotional leaflets
·A5 or A4 folded to A5
·Full color, double-sided printed on 140g wood-free paper
TNT introduction card highlights advertiser information and offers
#7 envelope
Comprehensive themes
Advertisers can choose from a variety of themes including travel, shopping, dining, beauty, investment and more. Each mailing volume ranges from 100,000 to 200,000.
Integrated solution:
Each TNT Theme Pack package includes:
· Addressed direct mailers to target prospects selected from TNT EYE™ database
· Full-color printing of your advertisement on 140g wood-free paper
· Design and printing of outer envelope
· Label printing, label stickering, letter-shopping
· Postage
Flexible advertisement format
You can choose from A5 or A4 size.
What customers say
"Direct marketing is a highly effective tool to reach our target customers. We have switched more focus to this strategic marketing tactic to drive customer profitability."
—— Magnus Omstedt, Marketing Research & Distribution Manager, IKEA China
"We didn't expect to collect so many customer responses. We will definitely use it again!"
—— Jane Ng, Area Director of Eastern China, Singapore Tourism Board
Benefits at a glance
Precise targeting
Reach high potential and highly targeted prospects selected from TNT's EYE™ Preference Database.
More cost savings
Save more than 70% as compared to producing a direct mailer on your own.
Hassle free
All you need to do is to select the theme and define your product offers. Provide us with a digital copy of the design and we will do the rest to get your offers to target customers.
Breakthrough the clutter
Capitalize on the freshness of the concept, increase prospect receptiveness and response.
Visible results
Responses can be measured so you know your return on investment.
High production quality
Full color printing and tailored design.