Services & products
Weedend Pack The low-cost way to drive sales
TNT introduces Kool, a popular consumer value pack concept from Europe and the US.
Kool is China's first free-to-consumer value pack that gets your offers and promotions into the hands of your target audience. It gathers offers from a variety of advertisers, packages them in attractive Kool branded plastic envelopes that are delivered on a fixed-day basis to over 300,000 highly targeted households in Shanghai. This unique fixed-day approach creates consumer anticipation which generates more attention and stimulates purchase. Delivered on Thursdays, Kool is designed to coincide with the weekend peak shopping period to help you boost sales effectively.
By gathering multiple advertisers in one pack, Kool is the only unaddressed medium that allows advertisers to achieve a wide yet targeted reach at an extremely low cost. You can use Kool as a stand-alone medium, or as a complement to boost your advertising on TV, newspapers or magazines. There is simply no better way to generate attention and response to your offers and promotions.
- Who receives Kool
- Only TNT can pinpoint these target households
- Choose where you want to advertise
- Choose how you want to advertise
- Who should advertise
- Just look at the benefits you'll enjoy!
- To book or for enquiries
Who receives Kool
Kool is targeted at households and consumers with purchasing power.
Only 300,000 households in Shanghai (or 930,000 consumers) with monthly household income of over RMB 3000 and average age of 21 to 45 will receive Kool.
Only TNT can pinpoint these target households
TNT is a recognised leader in data. The location of Kool's target audience is identified through TNT's proprietary targeting tool using a unique mix of data including TNT EYE™ preference data, China census data, buildings data, and more.
Choose where you want to advertise
Advertisers have the flexibility of having their advertisements sent to all 300,000 households in both Puxi and Pudong or 235,000 in Puxi or 65,000 in Pudong.
Choose how you want to advertise
- Printing included: Choose from A4 or A3 size
- Provide your own materials: Fit in A5 and less than 150gm
- Provide a sample pack
Flexible formats to suit your needs
Who should advertise
- Those already using unaddressed mail drop but want to reduce cost and increase effectiveness in distribution quality and reach of target audience
- Create broad awareness of your brand
- Establish a constant contact with consumers who have consumption power
- Launch new products
- Promote special offers
- Conduct sampling
- Boost consumer traffic to store outlets or events
- Drive sales over the weekend
- Collect consumer data
Just look at the benefits you'll enjoy!
- You save up to 80% as compared to other forms of advertising media or doing a mail drop on your own.
- Being the first of its kind in China, Kool stands to stimulate consumer attention and interest.
- Reach 300,000 targeted households or 930,000 high potential consumers in Shanghai.
- Either choose from A4 or A3 advertisement size, or provide us your ready printed matters or samples.
- Provide one-stop service covering everything from printing, letter-shopping to delivery.
Best value-for-money
Simple and flexible ways to reach your target customers
To book or for enquiries
Tel: +86-21-63403627
Fax: +86-21-63403362
E-mail: enquiry.dmcn@tnt.com
Please log on www.tntpost.com.cn for more information