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Tips on DM
DM budget
Fast, easy and precise
You can precisely determine the costs and benefits of every contact when you send out a mailing. It's one of the big advantages of DM compared with an unsystematic approach to a target group by such means as advertising. You decide in your budget exactly what your mailing may cost and what benefits it must produce.
- Breakdown of costs
- The costs of a mailing consist of:
- costs of creative work (like texts and design)
- production costs (like printing and personalising)
- handling costs (like enclosing and preparation for dispatch)
- distribution costs (postage)
- There will also be follow-up costs, such as taking phone calls from respondents, making follow-up calls and packing and sending the requested documentation, ordered articles or free gifts.
- You can spend your communication budget once only. So you need to know beforehand how much a mailing will cost you.
Publication date: 30 November 2005 : 12:08